3/24/2023 0 Comments Sol angeles![]() Operating as a stand up person is a memorable thing in this particular industry, and we work exceptionally hard to keep up our industry reputation as the nicest team in the game. We felt like all of those people were cheering us on when we started our brand. In all of the years leading up to having my brand, I met buyers from every major department store and built a exceptional amount of love and goodwill. In the wholesale world, relationships are incredibly important. I give a lot of hugs and spend a lot of time talking with all of people we work with. How have the connections you’ve built over the years contributed to Sol Angeles’ success?ĮM: I love people genuinely, which is a hard thing to fake. ![]() SB: I’m a firm believer in building valuable connections and how creating a successful business is all about how you know. We are going home and I will pull a brand out of my brain and my computer, and we will be at MAGIC (a huge fashion trade show) in one month. We are going to the art store right now to buy white boards, pens, markers, sticky notes, etc. I put my hand on her leg, hastily reversed out of the drive way, all the while announcing the plan: we are going to start a brand today. Lindsey (my wife) confronted me while sitting in our car waiting for our garage to open, saying, "What are we doing with our lives? We are lost." What are we going to do!?Īt that moment I went to the depths of my soul, realizing the gravity of the moment, and knew I had to come up with solution that would turn this around. ![]() It came to a head on a Sunday evening in July, coming home from a pool party to an uncertain future. Living together, both unemployed, was even scarier unspoken stress and angst run amok. Stores closed, people couldn’t get credit, Ed Hardy was the biggest fashion trend…it was a scary time. The structure and pace of our job helped frame the structure of our lives and filled us with purpose.Īfter working together for 5 years, the company that employed us folded during the financial crisis, and shook up the whole fashion market. We fell in love with each other and with fashion simultaneously. SB: Tell me about the “aha moment” that led to the creation of Sol Angeles.ĮM: My wife-formerly my boss-and I met at my first job in fashion. We know how lucky we are to have these people, and we love them. People working here are lifers, ride or die. We have built a family at Sol Angeles that genuinely has so much love. Having a great team can make you truly love what you do, and helped me enjoy the work I did. I am best friends-to this day-with many of my former coworkers. SB: What was your biggest takeaway from your first job and how did that prepare you for future opportunities?ĮM: I got very lucky with having an amazing family dynamic at my first fashion gig.
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